Where will my ads appear?
Your keyword-targeted ads will appear along side or above the results on Google.com search results pages.
Additionally, your ads could appear on the search and content sites and
products in the Google Network. The Google Network is the largest
online advertising network available, reaching over 80% of 30-day US
Internet users. So you can be certain that your ads reach your target
audience with Google AdWords.
On search sites in the Google Network, your ads could appear
along side or above search results or as a part of a results page a
user navigates to through a site's directory. Our global search network
includes Froogle and Google Groups and the following:
Our extensive content network of high-quality consumer and
industry-specific website's and products, such as newsletters (U.S.
only) and email programs, includes:
Here are examples of what AdWords ads look like on Google's
AdWords ads on the Miami Herald and other sites are targeted to the
actual content of the page that day. In the screenshot below, you can
see the ads are directly relevant to NBA playoffs articles.
You may also be interested in AdWords site-targeted campaigns
an alternative to keyword targeting that allows advertisers to select
individual sites in the Google content network where they'd like their
ads to appear.
We work with permission-based newsletter providers to
place keyword-targeted AdWords ads targeted to the subject matter of
Google's own Gmail displays AdWords ads. Here you can see that the ads relate to the discussion in the email.
Ads for email are placed by Google computers using the same automated
process used to place relevant AdWords ads alongside web pages and
newsletters. If our automatic filters detect that the topic of the
email is sensitive, we don't show any ads. This addition to our content
network currently applies only to English language ads targeted to
'U.S.,' 'Canada,' or 'All Regions.'
Our technology ensures that your ads appear in the most
relevant locations across the Web so that your customers find you. For
more information about advertising publishers within your industry,
please visit http://www.google.com/ads/metrics.html